Table of Contents

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A copy of the table of contents from the book.

About the Author -  5
To Those At Apple, iTunes, LinkShare, TradeDoubler and DGM -  5
A Big Thanks To -  5
Version History -  6
…………………………………………………………………………………………………….
Preface -  8
Who Will Benefit -  8
Using This Book -  8
What Is In This Book -  9
What Now -  10
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Chapter 1 : Introduction -  11
Introduction -  11
About the iTunes Store -  11
About the iTunes Affiliate Program -  12
iTunes Affiliate Program and Geography -  14
Ways To Use the iTunes Affiliate Program -  14
Examples of Using the iTunes Affiliate Program -  15
Comparing Digital Music Affiliate Programs -  16
Use Them All -  17
What Now -  18
…………………………………………………………………………………………………….
Chapter 2 : Getting Started -  19
Plan of Attack -  19
Getting Started -  19
Applying to LinkShare -  20
Applying for the U.S. iTunes Affiliate Program -  23
Getting Denied -  25
Applying for the Canadian iTunes Affiliate Program -  25
Applying to TradeDoubler (European Countries) -  26
Verifying Your Site -  27
Applying to the UK iTunes Affiliate Program -  28
Applying to the Rest of Europe’s iTunes Affiliate Program -  28
Applying to DGM (Australia and New Zealand) -  31
Applying to the Australian and New Zealand iTunes Affiliate Program -  32
Applying to LinkShare Japan -  33
What Now -  35
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Chapter 3 : Links & Banners -  36
Introduction -  36
Banners / Images -  37
Banner Sizes -  37
Banner Categories -  38
Single of the Week -  39
Current Promotions -  39
Integration -  40
Static Integration -  40
Dynamic Integration -  43
LinkShare’s “Rotating Banner” Tool -  43
Ad server rotating banners -  44
Best Practices for using Banners -  45
Text Links / Email links -  46
Integration -  46
LinkBuilder -  48
Non-Used Links -  50
iTunes Linking Tools -  50
iMix Tool -  50
Understanding How the iMix Tool Works -  53
Deleting an iMix -  53
iRSS Feed Generator -  54
Input Variables -  54
What’s Included -  57
Displaying the RSS -  57
My iTunes Feeds -  57
iTunes Link Maker Tool -  60
Using the Tool -  61
Step 1 - Search -  61
Step 2 – Select -  62
Step 3 – Link -  63
Breaking the Link Apart -  64
Breaking Down A Song Link -  65
Notes -  65
Identify Bad Code -  67
Impression Tracking Code -  67
Best Practices -  67
What Now -  68
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Chapter 4 : Advanced Linking Tool s -  69
Introduction -  69
Data Feeds -  69
LinkShare Merchandiser Program -  69
Applying -  70
Getting the Files -  70
Understanding the Files -  72
Using It -  73
iTunes Store Web Service Search API -  74
Step 1 – Asking for Information -  74
Term-Based Search -  74
Examples of Term-Based Searches -  77
ID-Based Lookups -  77
Examples of ID-Based Lookups -  78
Step 2 – Parsing the information -  78
JSON Formatted Result -  78
Displaying the Results (Parsing) -  81
jQuery -  81
Now What -  82
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Chapter 5 : Reports -  84
Introduction -  84
LinkShare -  84
The Reports -  85
Fields -  88
SynergyAnalytics -  90
Dashboard Reports -  90
Network Transaction Metrics -  91
Additional Reports (Program Alerts and Additional Analysis) -  92
Traditional Reports -  96
Problems -  98
Gapping -  98
Returned Item -  100
Lag -  101
Reporting with Open X -  101
Other Reports -  102
What Now -  102
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Chapter 6 : Tracking -  104
Introduction -  104
What You Can Track -  104
What Good Is It? -  104
LinkShare’s Signature Program -  106
Signing Up -  106
Reporting -  106
TradeDoubler’s Enhanced Publisher Integration (EPI) Interface -  107
EPI Reports -  108
DGM’s Network Tracking ID -  108
Integrating Your External Tracking -  108
Internal Tracking -  109
What Now -  110
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Chapte r 7 : Capitalizing on a Global Market -  112
Introduction -  112
Reviewing an Example -  112
Where Does Your Traffic Come From? -  115
What To Do -  116
Applying Internationally -  116
Configuring Banners for International Traffic -  116
Best Practices -  117
Deep Links and International Traffic -  118
Two Countries, Two Links? -  118
The Eloquent Way -  118
GeoRiot -  120
What Now -  120
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Chapter 8 : Best Prac tices -  122
Who Will Benefit -  122
Understand the General Principals -  122
Put Together a Plan -  123
Getting In -  123
Getting Denied -  123
Knowing Your Demographics -  123
Getting Started Before Being Approved -  123
Gateway Principal -  124
Apple Store Affiliate Program -  124
Links & Banners -  124
Understanding an Affiliate Link -  125
The iMix Tool -  125
iRSS Feed Generator -  125
iTunes Link Maker Tool -  126
Data Feed -  126
API -  127
Reports -  127
Understanding Impression Tracking -  128
Tracking -  128
Global -  129
MarCom -  130
Making Sales Without a Site -  130
Resources -  130
What Now -  130
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Chapter 9 : Resources -  132
Introduction -  132
Contact Info for Affiliate Networks -  132
Web Sites -  133
Relevant Online Documents -  133
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Frequently Asked Questions -  135
Introduction -  135
API / Programmatically & Dynamically Create iTunes Store Links -  139
Other Common Questions -  141
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Appendices -  142
Appendix 1 – Countries with iTunes Music Store -  142
Appendix 2 – Countries with iTunes Affiliate Program -  143
Appendix 3 – Comparison of Digital Music Affiliate Programs -  144
Appendix 4 – Timeline of iTunes Music Store -  145
Appendix 5 – CPA / CPC / CPM -  146
Appendix 6 - OpenX -  148
Appendix 7 – Common Variables in Affiliate Links -  152
Appendix 8 – iTunes Store Web Service Search API Variables -  158
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Closing -  162
Thank You -  162
Questions / Comments / Concerns -  162
Sell The Book -  162
Consulting -  162